I GOT THAT DRIP, BABY!

Gary, CAO of Medallion XLN

Besides their celebrity status, Beyonce’, Cher, Rhianna, Kim Khardarsian, LeBron James, Nick Cannon and Joe Burrow all share another commonality. They all have serious drip. Drip in urban slang means style, particularly fashionable and sexy style. It can especially refer to things like “ice”, which is expensive jewelry, often jewelry with diamonds. Someone with drip has a confident, stylish, fashion forward sense with massive swagger. Originality is key!

I have a Bachelor of Science in Fashion Design from the University of Cincinnati’s Design, Art, Architecture, and Planning College. UC had the first co-op program in the country. One of the most difficult co-op positions to acquire was in illustration. Which was my strongest skill. Many design companies didn’t want co-op students that were excellent illustrators, fearing they would copy their designs and sell them to their rivals. Secrecy was paramount in the fashion industry. Not to mention all the cheaper, lower-quality knock-offs. When I was in college, there were no cell phones to sneak pics of the new fall line.

University of Cincinnati’s Design, Art, Architecture, and Planning College

The global fashion retail market industry hit $300 billion in 2020 and is projected to reach $360 billion after five years. In an article “Blockchain In Fashion: Is It Ready?” by Muchaneta Kapfunde writes that Tumela Setlaba, a Fashion Supply Chain Blockchain expert comments: “How I see it: blockchain is the key to the fashion industry’s evolutionary glow up. As glow ups go, it’s about leveling up, taking responsibility, and upgrading.” As one of the most promising applications, blockchain solutions address fashion’s supply chain deficiencies by giving fashion brands the ability to track their products from the raw materials to the end product: assuming trustworthy information is imputed at the source, that same information will reach the in-house or retail end user without any possibility of interpretation.

Tumelo Setlaba is using Blockchain in Fashion

When it comes to those experimenting with blockchain technology, one of the first early adopters was a collaboration between Danish fashion designer Martine Jarlgaard and blockchain technology provider, Provenance. Working together, they showed each step in the production process from farm to finish. Then, they created a digital history of the garment-making process. Finally, they ensured each garment had a unique digital token with all the garment’s information.

Martine Jarlgaard collaborating with Provenance Blockchain

Then there is Alexander McQueen. The fashion label bet on blockchain technology by partnering with Everledger, the blockchain that brings provenance to luxury goods. As a result, MCQ was the first fashion brand to have an entire label traceable on blockchain. 

To quote the iconic Coco Chanel, “ In order to be irreplaceable one must always be different.” That describes Medallion XLN perfectly. We’re about to blow up the catwalk! Put on your best drip subscribers. Our launch is closer than toes in a pair of Christian Louboutin heels.

“Closer than toes in a pair of Christian Louboutin heels”

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