Virtual Reality isn’t as cool as Augmented Reality

VR is fun but AR is revolutionary

“Pokémon Go becomes global craze as game overtakes Twitter for US users” - The Guardian, July 12, 2016

Pokémon Go changed everything. It was wartime coverage when this app was released for iPhone & Android in 2016. Every day was a News story about someone getting run over by a car because they were standing in the middle of the street trying to catch a Pikachu. I remember walking through dangerous neighborhoods in Oakland, CA, at 1 am, searching for another Eevee to evolve into a Flareon. I still only have Jolteon & Vaporeon. I spent hours in front of a liquor store, surrounded by illegal activity, battling the red Gym leader. Team Spark represent! I only went home when my phone died. That 6 month stretch from June to December 2016 was pure pandemonium. That’s when I knew that Augmented Reality (AR), the Metaverse feature where digital elements are overlaid on the real world, was the future.

Surely AR can’t be limited to just catching Pokémon? Meta’s collaboration with Ray-Ban to create smart glasses is surprisingly flying under the radar for how meteoric the move is. The Ray-Ban x Meta glasses give users the ability to take photos & videos, listen to music, make calls, and share content directly to their social media channels. Assuming that Ray-Ban and Meta’s collaboration is fruitful, we should expect greater improvements in future iterations similar to Apple’s iPhone series. Eyeglasses are a perfect candidate to integrate AR technology. The Ray-Ban smart glasses have the potential to lead the industry in an Augmented Reality specific app marketplace.

One of my favorite movies that demonstrate how impactful the role of AR will be is Kill Switch (2017) which has a 9% on Rotten Tomatoes. The movie exemplifies how the true magic of AR is unlocked when paired with Artificial Intelligence (AI). AI can process the people and objects in an environment and then reveal various data points about the surroundings through a Head-Up Display (HUD). We can be updated about our environment in real-time, reveal real-time information about the people we meet, and revolutionize computing in the process. No longer will we need to lug around laptops or phones to access the web. All that is necessary is to put on eyeglasses or contact lenses and then instantly have the ability to interface with our favorite apps.

Moore’s law is accelerating the possibility of AR replacing hardware computers. Industry professionals have coined the term, “Invisible Computing.” Silicon Valley start-up, Mojo Vision made headlines recently by developing contact lenses that beam images directly into your eye. The contact lens place a 0.5-millimeter thick microLED display with 14,000 pixels per square inch on your retina. The device can project high-resolution graphics and video both inside a building or out in the wild. Users can stream video directly from the contact lenses and access its UI components by eye movement alone. This technology is waiting for FDA approval before it becomes available to the market. I think we all know what Meta’s next acquisition will be *cue laugh track.

Medallion XLN is written in front of a live studio audience…

(Get it? Mark Zuckerberg buys up all his competition…it’s not funny if I have to explain it)

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